SteelBird Helmets has introduced a lightweight 950 gm helmet, Adonis, specially designed for youth. It is claimed to be fog-resistant. It comes in six colours – Red, Black, Yellow, White, Grey and Dark Grey. It is priced Rs 729.

Diamond advantage

Haier has launched the ‘Diamond Series' Direct Cool refrigerators. It is designed with a ‘diamond edge cut' surface to retain cooling inside the freezer during long hours of power cut. An external condenser enables better heat dissipation and is therefore claimed to be more effective in places where temperatures rise above 40 degrees. There are five variants. Haier has introduced the new range in the capacity segment of 190 litres and the price range is Rs 10,390 to Rs 13,490. The series is available in Burgundy Red, Dark Blue, Dark Grey, Hairline Silver, Black Creeper, and Red Creeper.

High five

Reckitt Benckiser has launched the all new Harpic 5x Complete toilet cleaning solution. Its special, thick formula reaches places from rim to u-bend, and claims to give five times better cleaning than ordinary cleaners. It comes in three variants, Harpic Power Plus Original, Harpic Power Plus Rose and Harpic Power Plus Orange. The price is Rs 25 for 200 ml, Rs 58 for 500 ml and Rs 81 for 750 ml for all the three variants.

Precious sleep

Magniflex, an Italian brand of mattresses, has launched its Gold mattress at DLF Emporio, New Delhi. It is reportedly lined with 22 carat gold yarn fabric and it comes in 10-inch and 12-inch height. The gold fabric is claimed to be thermo-regulating, anti-bacterial, odour-proof, hard-wearing, static-free and anti-stress. It is priced Rs 15 lakh to Rs 25 lakh, depending on size.

Snack safari

Gandour has launched its flagship brand Safari in India. It is a snack bar that contains cereal, wafer and caramel enrobed in milk chocolate. It is available for Rs 2, Rs 5 and Rs 10 in hypermarkets and modern retail stores.

(This article was published on January 25, 2012)
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