Brazil is having a problem similar to what India faced a couple of years ago, when it agreed to host the Commonwealth Games — tardy progress in a mammoth public project. The resurgent South American country is eager to showcase its new found wealth and economic power by hosting the football World Cup in 2014 and the Olympics two years after that. But it is facing several ‘emerging economy' issues like India did, including slothful public departments, which are lagging behind targets in construction.
It's solution? To regularly publish lists of who has accomplished what — and who hasn't. It is hoping that this public ‘naming and shaming' would prod Brazilian babus into bucking up.
Which brings us to our question — does ‘naming and shaming' work in the corporate environment. The reverse — rewards and recognition — of course, are a tried and tested tool for employee motivation. But would this kind of peer pressure, by naming laggard employees, prod them into higher productivity?
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