An alternative to speed up innovation

IBM will use its huge India software developer base to work on its new Power8 chips to challenge Intel’s dominance.

The world’s largest software company has launched its new Power8 chip architecture, an enhancement over its earlier version, to take on Intel’s Xeon chips or x86 widely used in data centres and server computers worldwide.

But what is different this time is that IBM has decided to partner with a range of companies that form a part of the whole chain and has opened up this architecture to build chipsets, similar to the way ARM opened up its chip architecture for mobile phones.

Talking to Business Line, Viswanath Ramaswamy, Country Manager – Power Systems, IBM India and South Asia, said the work done last year has finally fructified. “The $2.4-billion investment coupled with the way we have built the entire ecosystem puts us in a strong position now,” he added.

The company is placing its bets on Indian engineers to work on various aspects of Power8 — from writing codes that can integrate different kinds of storage to defining networks based on software, according to Gururaj Rao, IBM Fellow & Vice-President, STG Development Lab, India and South Asia.

At the heart of it, the logic is straightforward — to challenge Intel’s dominance in enterprises, offering partners an alternative at more affordable costs and speed up innovation.

(This article was published on June 27, 2014)
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