Jetlite was formed after Jet Airways taking over Air Sahara, while Jet Airways Konnect was launched in 2009 to provide low-fare and value for money service.

Jet Airways has announced the operation of JetLite and Jet Airways Konnect under one brand ‘JetKonnect' from Sunday. With this, passengers will have the option of choosing full service on Jet Airways and low-fare service on JetKonnect.

Merger

JetLite was formed after Jet Airways taking over Air Sahara, while Jet Airways Konnect was launched in 2009 to provide low-fare and value for money service.

With the merger of these two brands, over 400 out of 600 flights being operated on Jet network are likely to be in the category of low-fare.

Jet Airways has already said that this merger is part of a strategic rebranding exercise.

It will simplify the group's service proposition and enhance brand recall, it added. The flights will be operated with a mixed fleet of Boeings and ATR aircraft on metro, tier II and III routes.

JetKonnect will offer premier services on certain routes where passengers may enjoy service identical to that available on flights of Jet Airways. This will be further expanded in a phased manner.

The cockpit and cabin crew will don the same uniform as their counterparts from Jet Airways.

Some JetKonnect flights will operate under the S2 code, while others will have flight numbers prefixed by the 9W code. 9W and S2 will also continue their existing code-share agreement enabling travellers to enjoy seamless connectivity between India and the world.

Mr Sudheer Raghavan, Chief Commercial Officer of Jet Airways, said, “The launch of brand JetKonnect is the culmination of a well-coordinated effort. We are confident that this initiative will be well accepted by all our guests.

The Jet Airways Group is continually looking at opportunities to optimally deploy and cross-utilise common resources of Jet Airways and JetLite wherever possible and this rebranding exercise will help further in synergising the airlines' collective operations.”

Shishir.s@thehindu.co.in

(This article was published on March 25, 2012)
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