Axis Bank has appointed digital marketing agency Digitas to conceptualise, design and manage its online operations.

“We believe that digital media is an extremely important channel to engage with and have meaningful conversations with consumers. A good digital strategy will go a long way in creating preference of one service provider over another. We believe that Digitas India is the right strategic partner to help us achieve our aspirations,” Ms Manisha Lath Gupta, Chief Marketing Officer, Axis Bank, said in a statement.

Digitas India will create and implement best-in-class strategies and consumer experiences for Axis Bank, including helping to position new and current services online as well as in social media.

(This article was published on June 26, 2012)
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