AxisDirect, an online trading platform of Axis Securities and Sales, a 100 per cent subsidiary of Axis Bank, has launched AxisDirect - Business Partner Programme.

This is a pan-India initiative aimed at partnering independent financial advisors, insurance agents and financial planners to expand its client base. 

The partner would refer clients to AxisDirect for opening a 3-in-1 investment account through which a client can invest in equities, derivatives, equity SIPs, IPOs, mutual funds, MF SIPs, bonds, and fixed deposits.

The business partner would also tie-up with Axis Bank for offering a range of retail asset solutions to its clients including home loans, auto loans, loan against shares, and loan against properties.

Speaking at the launch, Mr Nilesh Shah, Director, AxisDirect, said: “Till now, the financial advisory business has focused on the investment side of the clients’ requirements, but not much on the liability side of clients’ requirements''. The latter refers to home loans, auto loans, loan against property, etc. 

The AxisDirect business partner programme, in association with Axis Bank, empowers a financial advisor to introduce its clients to an online retail broking platform and a wide range of retail asset solutions.

(This article was published on July 13, 2012)
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