State Bank of India plans to roll out ‘Lead Management System’ (LMS) in its five associate banks to help them garner more business.

Under LMS, customers of associate banks can not only access details of products of their respective bank from SBI’s helpline number, but they can also register for further contact by an expert from the bank.

According to a bank statement, the expert will call the customer, resolve the doubts and queries, and help him select a product. LMS is currently available to all SBI customers.

The associate banks of SBI are: State Bank of Bikaner and Jaipur; State Bank of Hyderabad; State Bank of Mysore; State Bank of Patiala; and State Bank of Travancore.

SBI’s helpline offers account-related information, hot listing and tracking of ATM cum debit cards, information about products and services, and registering of complaints.

Though the associate bank customers have been enjoying SBI’s helpline facilities since February, they do not have access to LMS.

(This article was published on July 21, 2012)
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