ICICI Bank will soon add another digital platform for dispensing its banking transaction services — Facebook.

The country’s largest private sector lender was the first bank in India to use the social media site to provide services such as account enquiry and cheque book request.

Now it is preparing to take this initiative one step forward by offering transaction services to its Facebook customers. This is part of its efforts to provide its customers next gen banking solutions in line with its Khayaal Aapka (your care) philosophy.

Mukesh Kumar Jain, Chief Technology Officer, said the bank was working on this technology and indicated that it could come out with the new service in the next few months. The social media channel will in the near future form an important platform for banking services, he told mediapersons here today.

He was in the city to launch its electronic branch, Tab Banking and E-Locker services, as part of the bank’s nationwide roll-out of next-gen banking solutions. The lender is opening 25 electronic branches across the country, two of which are located in Andhra Pradesh.

In response to a question, Jain said security was not a challenge for offering transaction services through the social media platform. He said this platform would not only make it easier for customers to avail of bank services but also help the bank expand its customer base.

amitmitra@thehindu.co.in

(This article was published on September 5, 2012)
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