HDFC Bank on Sunday said it has opened as many 87 branches, mostly in rural areas of Punjab and Haryana in one single-day.

The country’s second largest private-sector bank also launched an exclusive ‘Bharat Credit Card’ for farmers in both the states.

Punjab Chief Minister Prakash Singh Badal inaugurated 51 branches in the state, while the 36 branches in Haryana were launched by Chief Minister Bhupinder Singh Hooda, the bank said in a statement.

The rural push is part of the bank’s board mandate to bring 10 million unbanked families into the banking fold.

“We are committed to providing efficient, technology driven banking products and services across the country to help bring about inclusive growth. These 87 full-service rural branches reiterate this commitment and we are confident our endeavour will help in the economic development of Punjab and Haryana villages,” said Navin Puri, the bank’s country head for branch banking.

Last Thursday, managing director and chief executive Aditya Puri called on Badal and assured every support in execution of all development related projects in the state, besides offering a composite package for upliftment of below poverty line families. The package included offering financing for self-employment ventures.

HDFC Bank is the largest credit card player in the country. Earlier this year, the bank had launched exclusive credit cards for doctors and teachers.

(This article was published on November 25, 2012)
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