AUTOMATIC CONTENT GENERATION

Imagine this. You have a 400-page annual report that you have to read and write a small report for investors but you have several other important things on hand to do. How about feeding that information to a cloud-based IT application and getting a concise summary of a few hundreds of words in a jiffy?

The auto text summarisation solution would scan documents, analyse content, find clusters of information and figure out meaning from these clusters before preparing an article, Mr Srini Koppolu, who joined Chairman of the start-up, SETU Software Systems, after quitting Microsoft India Development Centre as Managing Director, said.

“The automatic content generation solution has applications in education, healthcare and media industries,” Mr Srini, who also invested in this firm, said. There can be two variants of articles – abstractive one that gives a gist of documents with no verbatim quotes and extractive one that contains verbatim quotes. The engine learns tricks as use increases and fine-tunes output. The start-up, which was incubated and spun off at International Institute for Information Technology (IIIT-Hyderabad) works in the area of information access technologies. The firm, which reported a turnover of Rs 1 crore annually with 20 people working for it, has lined up 10 patent claims in this area.

It also developed a Semantifier (semantics is understanding meaning of words) that powers Enterprise Search solution. It can scan internal documents, which include PowerPoint, .doc, HTML and XL sheets, and pop up relevant answers,” Mr Prasad Pingali, co-founder and Chief Executive Officer, said. “It understands queries even if the content doesn't contain them. For example, companies can pose a query on employees who worked for MNCs. Even if their profiles do not contain the word, the engine understands the query and gives answers,” he said.

It also developed a local language search solution that helps people pick up answers in 70 languages, including several Indian languages.

Social media search

It built a Social Media Monitoring Platform that could mine opinions of consumers and summerise feedback on products and services of corporations. Companies such as Samsung, Rediff and Manipal Universal Learning have already started some of these solutions.

(This article was published on September 20, 2011)
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