Whether you are a housewife looking for additional income or a quantum mechanics professor seeking online assignments, there is ample income-generating opportunity for you through in these times of tough market conditions.

So if Facebook's big pull comes from its ‘like' button and Twitter's from its ‘follow me' button, then's USP is its ‘Hire Me' button.

The outsourcing and crowd-sourcing firm is now all set to create a digital workforce in India through its new Indian version.

The Sydney-based firm said that at least seven per cent of the jobs posted on its site are from India making it the third biggest country of employment.

Connecting professionals

On the Web site, users can post projects, tasks and jobs for users around the world. It currently connects three million independent professionals globally.

The company now plans to bring localised features, enabling users to earn money in rupees.

“With a third of our user base coming from India, and with many of our employers choosing to hire Indian freelancers above others, it was necessary to provide the Indian user base a more personalised experience,” Mr Matt Barrie, CEO,, said.

The site claims to currently help 1.2 million Indians earn Rs 100 crore through its platform.

“Our aim is to create a digital workforce. Users from different backgrounds can outsource or crowdsource certain tasks only in a need basis. Small and medium enterprises can benefit from the flexibility of scalable workforce that the site offers.”

Local touch

Mr Barrie said that the portal is in the process of giving a local flavour to its site. “To begin with, we have tied up with HSBC to link us with other banks.

“This will enable Indian users transact in Indian rupees. Also, we may add a local language should the demand arise.”

The Web site's users can outsource and work on tasks in fields such as information technology, writing, design, media, architecture, accounting, science and engineering.

Indian employers typically hire programmers, Web site designers, graphic designers, copywriters and even article writers. The average job assignment fetches just under Rs 1,500.

Asked about its revenue model, Mr Barrie said it charges three per cent from employers and 10 per cent from workers.

(This article was published on February 9, 2012)
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