Struggling elsewhere, India offers hope to BlackBerry maker

Research In Motion (RIM) today announced its most affordable BlackBerry 7 smartphone for customers in India for Rs 10,990.

The Curve 9220 smartphone offers all the market-leading BlackBerry messaging and social-centric features that people love in India.

“India is a very important market for RIM and we are extremely proud and excited to officially unveil and launch the new BlackBerry Curve 9220 for the first time here in India,” said Mr Carlo Chiarello, SVP, Smartphone Business at Research In Motion.

“The new BlackBerry Curve 9220 offers a unique mobile experience that young Indians will love thanks to its affordable pricing and unmatched messaging and social connectivity features,” said Mr Sunil Dutt, Managing Director for India at RIM.

BlackBerry 7.1 OS supports the full complement of BlackBerry services and the smartphone's built in Wi-Fi can provide smooth and fast Internet browsing without incurring mobile data usage costs. It also includes a built-in FM radio, a long lasting battery, giving users up to 7 hours of talk time or up to 28 hours of music playback or FM radio listening on headphones.

As part of the launch in India, BlackBerry Curve 9220 customers can download a selection of apps from BlackBerry App World worth Rs 2,500, for free. The offer is valid until June 30, 2012, and includes a wide range of apps that will roll out in a phased manner, including utilities, games and other apps. Pencil Camera, Photo Studio Pro, Horoscope Oracle - Follow Your Lucky Stars, Drive Safely Pro and Ultimate Cricket are just a few of the popular apps that will be available through this promotional offer.

The BlackBerry Curve 9220 will be available from April 19 across India.

(This article was published on April 18, 2012)
XThese are links to The Hindu Business Line suggested by Outbrain, which may or may not be relevant to the other content on this page. You can read Outbrain's privacy and cookie policy here.