Global chip maker AMD has announced the launch of a new graphics card in the FirePro professional range designed specifically for powering digital walls.
The FirePro W600 professional graphics is AMD’s first professional graphics card to make use of the company’s 28-nanometer architecture and Graphics Core Next — technology previously found on the Radeon HD 7000 series graphics products.
While launching the card at its Fusion Developer Summit, AMD’s Chief Technology Officer (CTO), Mr Mark Papermaster, described the FirePro W600 as “the ideal solution for powering display walls designed to attract, inform and engage audiences or foster collaborative interaction and decision making’’.
Professional graphics card
The FirePro W600 is capable of powering up to six screens or displays thanks to mini DisplayPort connectors, and supports a maximum resolution of 4096 x 2304 per screen or projector. Two FirePro W600 graphics cards can be combined to drive up to 12 displays.
“Whether we are checking flight times at the airport or watching the latest ads on massive screens in city squares, digital signage has quickly become an important and ubiquitous part of our lives,” said Mr Matt Skynner, Corporate Vice-President and General Manager of AMD Graphics.
Digital signage industry
“To enable these displays, the digital signage industry demands technology that can be regularly refreshed with new, feature-rich content. With the launch of the AMD FirePro W600 professional graphics card, AMD is helping advance the digital display wall industry by providing suppliers and developers with impressive display density, performance and exceptional value.’’
FirePro W9000 is powered by a Tahiti graphics processing unit. Additionally, the adapter will possess 6 GB of GDDR5 memory. Professional graphics adapters are often used in video and 3D graphics design, so a large VRAM capacity is a must.
There is also the presence of six DisplayPorts to consider. It takes more than the average amount of virtual memory to display high-resolution images across so many screens, not to mention to ensure that visuals are rendered smoothly.
The card includes 2GB of RAM and can decode two simultaneous HD video streams. However, despite this power, the card only takes up a single slot in a PC and has a maximum power consumption set at a very modest 75W.