ValueFirst picks up 100% stake in mGinger.com

Digital media company ValueFirst has acquired 100 per cent stake in Bangalore-based mGinger in an all-cash deal.

The company in a release said that the acquisition will give ValueFirst another 4 million opted-in registered users in addition to the 50 million opted-in subscribers which it already has across its various other assets.

Commenting on the acquisition, Mr Vish Bajaj, Managing Director, ValueFirst, said: “ValueFirst has over 4,000 clients and plans to leverage mGinger to offer digital solutions to clients and media agencies.”