Mobile communication solutions provider Syniverse Technologies said in near future India could be a hub for the company, next to headquarters in Florida because of opportunities here.

“There is lot of activities that can be done to stimulate the market that does not pertain to an operator’s investment commitment on infrastructure,” Alfred de Cárdenas, Global Chief Operating Officer and President, Syniverse Technoligies, told Business Line.

Syniverse has 26 data centres globally, including two in India that is a back-up to North America and vice-versa.

R&D in Bangalore

“India could also be a hub for Syniverse’s data world-over because of the synergies and platform that we have. It is a rising star for growth out of North America,” he said. It has a research and development centre in Bangalore and it wants to export some of those innovations to other parts of the globe by leveraging those resources.

He said the company will work in collaboration with operators — not just to leverage from what it has today, but also on how they interconnect on the global basis to drive efficiencies.

Apart from providing SMS solutions, there are some specific applications for wi-fi for events such as Indian Premier League cricket – the operator working in conjunction with an enterprise to sponsor the event.

The operator can choose to charge as they wish with an option with a third player. For example, Vodafone giving the wi-fi facility and Nike for a subsidised merchandise with the same coupon for the audience, he said.

“Such collaboration will lead the companies (both telecom and merchandise) to increase their sales and drive better customer experience. Therefore, there are many such untapped opportunities,” he said.

The infrastructure and data exist today, but it needs to make sure that they work with each other and drive the connectivity to generate more revenue, Alfred de Cárdenas said.

Vodafone tie-up

The company has last week signed an agreement with Vodafone India to power the mobile operator’s messaging hub, which will route international SMS into India, aligning message delivery with the requirements of mobile number portability. The company would tie-up with other operators as well for such solutions, he added.

(This article was published on August 27, 2012)
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