Flytxt, a provider of real-time closed-loop mobile marketing solutions, has won twin deals with African telecom companies Warid Uganda and Warid Congo B.

Based out of Technopark here, Flytxt will provide its campaign management solution to these telcos.

GOES LIVE

The company’s platform went live on both the operator networks soon after the closure of the deal, a company spokesman said here.

Its technology brings out subscriber insights based on service consumption patterns and helps cellular service providers to highly customise service offerings. The integrated reward-churn-intent-and-offer management functionality of the Flytxt marketing suite helps build an efficient closed-loop marketing process.

Shailendra Naidu, Chief Commercial Officer at Warid Uganda said pre-paid markets were changing and required not just real-time insights about mobile subscribers but also the ability to communicate with them in an interactive and personalised fashion.

LOYAL PARTNERSHIP

Innovations such as these help mobile operators to forge a strong bond with their subscribers and develop a loyal, long-term relationship with them. “We are delighted to bring technology purpose-built by Flytxt for telcos,” Naidu said.

Imossio Begoume, Chief Marketing Officer at Warid Congo B said he wanted to create newer and richer experiences for the people of Congo.

Warid had partnered with Flytxt with a view to benefiting from its innovative approach to mobile marketing technology and services space.

Vinod Vasudevan, Group Chief Executive Officer, Flytxt said his company was extremely happy about partnering with Warid Uganda and Warid Congo B.

“We look forward to working with them to enable personalised communications and improved experience for their mobile subscriber base.

(This article was published on August 28, 2012)
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