Celkon, the home-grown mobile phone brand, has come out with a tablet in the sub-Rs 7,000 category, continuing the tablet market war. The Ee-Tab (CT-1) model, priced at Rs 6,450, comes with pre-loaded applications that can be accessed offline.

The Hyderabad-based company is targeting the student community by embedding apps such as My Tutor. This app contains data and question papers for students appearing for national common tests for engineering and management.

“We have tied up with third party app developers for using some of these apps, For geeks, the 7-inch screen device comes with 512 MB RAM and 1.2 GHz processor. It is build on Android 4.0.3 (Ice Cream Sandwich) and contains 4 GB of internal memory with provision to expand up to 32 GB. Users can access the wireless networks using WiFi and 3G dongle options,” the company said.

Celkon, which sells five lakh mobiles a month, claims to be the number one national brand in the South and number 3 in this category nationally. Smartphones contribute 10 per cent to the sales volumes.

Addressing a press conference, Y. Guru, Managing Director, said the company planned to sell one lakh tablets by December-end. “We are coming out with three more models in the next two months. One of them will have the provision to insert a sim card. It will be priced at Rs 1,000 more,” he said.

Andhra Pradesh Information Technology Minister Ponnala Lakshmaiah launched the tablet.

kurmanath.kanchi@thehindu.co.in

(This article was published on August 25, 2012)
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