Flytxt, a mobile advertising solution provider for telecom operators based here, has won the Aegis Graham Bell award for mADmart, its mobile advertising market place.
The award is an initiative of Aegis School of Business, in partnership with Cellular Operators Association of India and PwC.
mADmart helps mobile operators become media owners and enables brands directly engage with subscribers.
Brands and agencies can in turn make use of operator’s multi-channel inventory and consumer insights.
Consumers benefit as they will receive only relevant offers and ads. It has run campaigns for Samsung, P&G and Marico.