14 Chip maker Intel today said it will roll out fourth generation of Intel core processor in the mid of this year in India.
“The fourth generation core processor will be launched in the middle of the year ... June or July,” Intel South Asia, Director (Marketing & Market Development), Sandeep Aurora said here today.
Aurora said the new processor will enable running of applications like facial or gesture recognition on the computers. “Moreover, it will also consume less power and compute more,” he added.
Intel will continue to focus on India’s PC, smartphone and tablet markets which are growing at a rapid pace.
“Growth in PC segment will continue to be in India for next 5-7 years because of less penetration. Smartphone and tablet categories will also grow here,” he said.
On spreading awareness about PC, Aurora said in line with the government of India’s IT policy to make at least one person in every household digitally literate, Intel India is rolling out a 360° campaign to target the first time buyers in the country.
The campaign will focus on both PC and tablets as devices that people can use to improve/transform their lives, he added.
Under its Intel Technology Provider Programme, Intel has over 1,000 Intel technology providers across northern India including Punjab and Haryana who help in reaching out to consumers with the PC relevance message, he informed.
Aurora said Intel is now working with original equipment manufacturers (OEMs) to bring a wide range of affordable and premium Intel powered tablets to cater to the changing consumer preferences, some of whom are first time buyers.