Unbxd, a personalisation and digital marketing optimisation company, has raised $2 million from existing investors, IDG Ventures and Inventus Capital Partners.

The funds will be used to strengthen the company’s presence in India, Singapore and North America and to ramp up R&D efforts and drive innovation.

“We see this funding as critical to our expansion plans whilst increasing our customer base with the development of new and existing products” said Pavan Sondur, co-founder and CEO of Unbxd.

“eCommerce has seen tremendous growth globally with Big Data and personalisation emerging as key focus areas for online businesses to optimise conversions and this capital infusion will help us accelerate our business further,” he added.

rajesh.kurup@thehindu.co.in

(This article was published on October 10, 2013)
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