Vodafone India has launched ‘one-time trial packs’ for its 2G and 3G subscribers and brought back its popular advertisement characters Zoozoos.

“Our core objective is to drive mobile Internet adoption among non-Internet users. The new category of trial packs would make the mobile Internet more interesting and less intimidating for them. We see tremendous potential in this offer as non-users will be able to discover the benefits of mobile Internet and how it can change their lives,” said Vivek Mathur, Chief Commercial Officer, Vodafone India.

The latest data packs are available at Rs 25 for 2G and Rs 49 for 3G, and has been launched with a 500M MB data allowance.

Available for both post-paid and pre-paid customers, the ‘One Time Trial Pack’ has seven days’ validity.

The company has also brought back the Zoozoos in a fresh avatar to improve awareness and emphasise on the benefits of the mobile Internet.

rajesh.kurup@thehindu.co.in

(This article was published on April 9, 2013)
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