Xolo, , a premium devices brand of Lava International, has entered into an exclusive partnership with Liverpool Football Club to become the latter’s official mobile handset partner for South Asia.

As part of the two-year agreement, Xolo users in Sri Lanka, Bangladesh and Nepal will be able to access club specific mobile content and merchandise.

Sources suggested the smartphone company will spend Rs 100 crore in promoting football in India. However, this could not be independently verified.

“We are thrilled to have this association with a club that is revered as it seeks to grow the popularity of the sport in India. Through this association with Liverpool FC we will seek to not only increase connect with the youth but also drive growth for football in India,” Sunil Raina, Business Head of Xolo, said in a press statement.

VISIT to UK

Fans may also have the opportunity to visit the club’s base in Anfield, UK, said Billy Hogan, Chief Commercial Officer at Liverpool FC.

Founded in 1892, Liverpool FC is one of the world’s most successful football clubs in England.

adith.charlie@thehindu.co.in

(This article was published on January 6, 2014)
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