Brazilian aircraft maker Embraer SA is betting big on the Indian executive jets market, which it expects to account for a bulk of an estimated deliveries worth up to $12 billion in South Asia in the next 10 years.

At present, with 14 of its executive jets in service in India, Embraer boasts of commanding over 10 per cent of the current total fleet of executive/business jets registered in the country.

“Embraer forecasts deliveries of about $205 billion, corresponding to approximately 8,660 units, worth of executive jets to be delivered globally in the next 10 years. This includes executive aircraft produced by all manufacturers,” Mr Jose Eduardo Costas, Vice-President, Marketing and Sales for Embraer Executive Jets - Asia Pacific told PTI.

Of the $205 billion, Asia Pacific is expected to account for $39.8 billion (or 1,363 units), with South Asia receiving about $10 billion to $12 billion (or 390-485 units) of executive aircraft deliveries, he added.

“We expect India to make up the bulk of the forecast deliveries for South Asia,” Mr Costas said.

He, however, did not disclose the company’s current orders from India saying it does not comment on orderbook for executive jets or disclose customer list apart from customers who have publicly advised their purchase of Embraer jets.

In order to push the sales of its executive jets in India, the company has been tapping select prospective clients to demonstrate the capability and benefits of its jets.

“We are a part of industry organisations like the IBAO (Indian Business Aircraft Operators) and support actions which aim to raise the level of sophistication in the local executive aviation industry,” Mr Costas said.

Through such actions, he added, the aim is to “enhance the understanding and appreciation of the utility of our jets and the profile of this industry not only with official bodies, but also the general public“.

Embraer has already named Indamer Pvt Ltd and Air Works Engineering Pvt Ltd as authorised service providers in the country for all operators of Embraer executive jets to support the operations of its customers in the country.

The company, however, said realisation of India’s potential is challenged by bottlenecks in the infrastructure required to support the development and growth of the industry.

(This article was published on May 20, 2012)
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