Country’s largest telecom operator, Bharti Airtel Limited (Airtel), on Tuesday said it has adopted Cloudera Enterprise to build a 360-degree view of their customers in India, enabling them to better leverage customer data to execute successful omni-channel campaigns and influence buyers in a highly competitive market.

Cloudera is a global provider of secure data management and analytics platform built on Apache Hadoop and the latest open source technologies.

Communications service providers (CSPs) are amongst the world’s biggest aggregators of consumer information and have to keep pace in order to gaining insights into their customers’ preferences and networks.

Many CSPs, like Airtel, are utilising Cloudera Enterprise to securely bring together user, network, device, business and social data to drive customer intimacy, improve network performance and drive new revenue streams.

“As part of our digital journey at Airtel, our main focus is on providing the best customer experience with our new Business Intelligence and analytics platform, powered by Cloudera. Now, we are able to gain an even greater technical edge, empowering our marketers with intelligent data and analytics to make better decisions and improve the entire customer lifecycle with customised offerings,” Harmeen Mehta, Group CIO at Airtel said.

With Cloudera Enterprise, now at the core of Airtel's information architecture, the massive volumes of data are in a centralised location, across formats, and available to all business users and groups, with full fidelity and security, but at a lower capital expenditure per terabyte compared to traditional data management mechanisms, the company said.

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