Says Bharti Airtel is ‘India’s Fastest Mobile Network’

Ookla, a company into broadband testing and web-based network diagnostic applications, said it fully stands behind Bharti Airtel being named ‘India’s Fastest Mobile Network’.

The Seattle-based firm had named Airtel as the fastest mobile network in India based on Q3 and Q4 2016 data.

“When analysing markets like India, we take many factors into consideration, including dual-SIM devices, network technology, device types and more. In addition to what the user sees on their mobile application as they take a test in real time, we apply a rigorous methodology when aggregating the data, which uses a variety of internal data sources that control for potential variability in the market,” Jamie Steven, COO, Speedtest by Ookla, said in a statement.

In a separate statement, Airtel also defended its advertisements.

“We are rather amused by the allegations being made against our campaign. We believe this is a deliberate attempt to malign our brand and misguide customers through a campaign of misinformation, which is something we now come across on a regular basis, in particular, on social-media platforms,” Rajiv Mathrani, Chief Brand Officer, Bharti Airtel, said in a statement.

“Our latest advertising campaign is based on the findings by Ookla. Ookla’s findings are based on rigorous and extensive testing across millions of devices and employ the best of data analytics,” it added.

‘Misleading’ ads

The move comes after Reliance Jio Infocomm moved the Advertising Standards Council of India (ASCI) on Monday seeking withdrawal of Airtel’s advertisements, terming them as false, misleading and incorrect.

“The core issue is that the speed test results are attributed to the primary SIM, even though the SIM for which the data speed test is conducted is the secondary SIM in the case of dual-SIM phones. In India, more than 90 per cent of 4G phones are dual-SIM,” an Rjio spokesperson said in a statement on Tuesday.

“Therefore, there is no guarantee that the speed which is attributed to Airtel is of the Airtel data network. We are surprised that Ookla in its press release has not talked about this issue even though they had acknowledged the blunder to us earlier. Ookla has baldly stated that they stand by their results and has skirted the main issue. We will initiate actions as we deem fit at appropriate forums. The public should not be misled by these false claims based on the Ookla results,” the statement added.

(This article was published on March 21, 2017)

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