Quote-to-cash solution provider Apttus on Thursday announced its plans to invest $35 million (about ₹234 crore) in the next three years in India.

The investment includes $15-20 million over 12-18 months in Bengaluru, where the company on Thursday officially opened its development centre.

Quote-to-cash is an Information Technology term for integration and automated management of end-to-end business processes.

The centre is a combination of sales office and product development spaces that will house 200 employees and leverage the best of HR practices, Apttus said in a statement.

The Bengaluru centre will primarily focus on product development, engineering, patent, innovation, R&D, and sales and marketing, the statement said, adding that it would hire 150-200 people in 1-2 years.

“The opening of our second centre in India, after one in Ahmedabad, is representative of our commitment to our product and our customers,” said Jesal Mehta, GM – India, Apttus.

With the opening of its centre here, Apttus has also been aggressively trying to enter the emerging market in India for addressing the need for quote-to-cash processes, it said.

Apttus is primarily operating in the enterprise business, and moving forward it will also start working in the SME business, the statement said.

According to a Gartner report, the QTC market is projected to grow to $41 billion by 2018. The India operations of Apttus Inc started in 2012 in Ahmedabad with a five-member team, which has grown to 250 members as of 2016.

Apttus is a Silicon Valley-based company which got its first round of funding in 2013 and has till date raised $186 million.

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