Arvind Singhal, who resigned as the CEO of cab hailing service TaxiForSure this July barely four months after being appointed its CEO, has joined Bluestone.com as its Chief Operating Officer, effective September 5.

With 15 years of experience in diverse industries spanning paints (Asian Paints), FMCG (Marico Industries), telecom (Nokia & Reliance) and food retail (McDonald’s India), Singhal made an entry into the e-commerce space after a seven-year stint with McDonald’s when he joined TaxiForSure as its COO in October 2014, where he continued for six months until he was appointed its CEO when Ola acquired TaxiForSure for $200 million in March this year. Singhal exited TaxiForSure in July, citing personal reasons.

Confirming his move to Bluestone.com as its COO, Singhal told BusinessLine that he was in talks with three e-commerce start-ups before deciding to join Bluestone.com. While he declined to reveal the names of the three start-ups, he said, jewellery is very dear to every consumer’s heart and selling jewellery virtually was not only a challenging proposition but exciting too.

Trustworthy brand

“I had an interesting discussion with Gaurav Singh Kushwaha, founder and CEO of Bluestone. The prospect of taking this baby brand which has garnered a lot of trust not only from consumers but also from Ratan Tata who has invested in Bluestone, and creating a big brand that everybody trusts is something that I am looking forward to doing with the help of the strong team that Gaurav has built,” said Singhal.

Bluestone raised its third round of ₹100 crore in venture capital funding this July, led by Accel Partners, IVY Capital and Dragoneer with participation from Kalaari Capital and Saama Capital.

The company has previously raised ₹80 crore in two rounds.

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