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After setting up its TV viewership measurement system, BARC India is gearing up for the launch of Ekam, its digital viewership measurement venture.
In keeping with its policy of transparency and inclusivity, BARC India is hosting a series of multi-city roadshows for members of the digital ecosystem.
This is part of the planned roll-out of its digital measurement products under the Ekam brand.
BARC India in the past has conducted four roadshows at several stages before launching its TV viewership measurement service.
The aim behind these roadshows is to constantly engage with the stakeholders and understand their needs.
The Ekam roadshows will be held in Delhi, Mumbai and Bengaluru between July 31 and August 2.
“We are aware that industry has expectations as well as several questions with regard to digital measurement. Through our direct engagement programmes, we will hear them and also use the opportunity to familiarise them with our plans,” said Romil Ramgarhia, CBO, BARC India.
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