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Celkon Mobiles has bagged the rights to be a co-presenter of the upcoming India-Pakistan Cricket series. This is part of the Rs 40-crore promotional campaign the company is launching next week.
It has tied up with cricketer Virat Kohli and South Indian film actress Tamanna Bhatia for the ad campaign. Leading Telugu film director Trivikram Srinivas made the promos for the cellular handset company in Hindi and regional languages.
The home-grown mobile player, which registered a turnover of Rs 320 crore last year, plans to cross the Rs 800-crore mark in 2013-14, largely backed by the nationwide campaign it is planning. It sells 5.5 lakh phones and tablets a month.
“About 10 per cent of them are smartphones. Next year, we plan to sell 10 lakh phones and tablets a month, with the contribution from smart phones and tablets increasing to 20 per cent,” Y. Guru, Managing director of Celkon Mobiles, said, after launching the tablet.
Ahead of the launch of the nationwide campaign, the company launched a 3G-dongle tablet PC at Rs 6,499 a piece. It comes with a RAM of 1 GB and 1.2 GHz processor.
“We have sold 50,000 tablets (three varieties) in the last few months. We could have done better but for the problems in the supply chain. We will be selling 50,000 a month as the supply chain is restored,” It also launched a dual core smart phone (A200) at Rs 8,449, which comes with a 5 mega pixel camera and 1GHz processor.
>kurmanath.kanchi@thehindu.co.in
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