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Codemojo.io, a startup that offers customer engagement with 10 lines of code and 10 minutes of API integration for businesses, has received funding from CIO Angel Network (CAN) led by serial investors Sanjay Mehta and Manoj Chandiramani.
Founded by Shoaib Mohammed and Vijaykrishna Ramanathan, Codemojo, a Reliance GenNext hub accelerated startup, offers coding and API solutions for omni-channel businesses to increase daily and monthly active user base through loyalty, behavior gamification, and referral wallet among others.
While Codemojo helps businesses save cost and time for coding and API integration that is involved in creating and maintaining customer engagement components, which are non-core to the business. With Codemojo, the technology team has a one time integration role to play and the marketing team has complete control to customize and run different programs based on the business requirement from time to time.
Manoj Chandiramani Lead at CIO Angel Network said, “Research shows loyalty programs increase purchases by 20%. Codemojo's customer engagement and rewards system with its unique touch of behaviour gamification, has lot of potential to make a difference in this space.”
VijaykrishnaRamanathan, Co-Founder and Head of Business Development, Codemojo said that the online industry is going through a major shift with the focus moving from GMV and downloads to driving repeat transactions and selling premium subscription services. With Codemojo in place, businesses across different sectors don’t need to reinvent customer engagement solutions for their business. Codemojo powers their marketing teams with unique tools and reports that let them be in total control of their customer engagement journey both proactively and reactively keeping them agile at all possible scenarios.
Shoaib Mohammed, Co-Founder and Head of Technology, Codemojo said that customer engagement market is currently pegged over $32.4 billion globally and the companies doing business online have been dependent on deep discounting to drive repeat purchases.
With established startups facing challenges in raising larger funds at one side, enterprise brick and motor giants are moving online at the other side, the timing is quite right for Codemojo to help power their customer engagement and retention in cloud.
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