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IT services firm Cognizant has acquired Idea Couture, a privately-held firm that offers a broad range of digital services. Terms of the transaction were not disclosed.
Based in Toronto, and with offices in the US, Europe, and Latin America, the firm has more than 170 social scientists, strategists, anthropologists, user experience experts, designers, and connected product developers who serve leading companies across multiple industries, including Samsung, PepsiCo, Cox, Citi Ventures, Kroger, and ConAgra Foods.
“Idea Couture has a track record of success in managed innovation – including rapidly envisioning, designing and prototyping digital solutions – to help companies create connected products, engage customers, and deploy new business models for growth and competitive advantage,” said Gajen Kandiah, Executive Vice-President, Cognizant Digital Works.
“The Idea Couture team’s capabilities accelerate our ability to help clients transform their customer experiences, core business processes, partner relationships, and supporting systems.”
“Building on our recently announced partnership with ReD Associates, this acquisition further advances our strategy to bring together world-class capabilities in behavioural insight, strategy, design, and technology to deliver innovative and impactful solutions for our clients in banking, insurance, life sciences, and our other key industries,” added Kandiah.
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