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Cookifi, a chef and cook hiring platform, has raised an undisclosed amount of seed funding from a group of investors.
Among them are Kunal Shah, Chairman of FreeCharge; Aneesh Reddy, Co-Founder and CEO of Capillary Technologies; Tracxn Labs; Venkat Tadanki, CEO of Secova; Krishna Mehra, Co-Founder at Capillary Technologies; Amit Rathore, Founder and CEO, Quintype; and other angels through TracxnSyndicate.
The company was founded in June 2015 by Ajay Modani, Prachi Malu and Harsh Singhla. It has already served over 3,500 customers so far.
Currently operational in Bengaluru, Cookifi provides a personal party chef at your doorstep, at your convenience on a click, the company said in a statement.
It also serves homemakers, working professionals and big families who want cooks on demand.
The funding will enable the company to expand its operations in other cities and extend its technology solution for a better user experience.
Cookifi aims to leverage technology to provide customisation when it comes to house party chefs and menu planning.
Cookifi uses an advanced chef allocation algorithm (using variables such as spice preferences, cuisine preferences) to help customers get what they want with minimum effort.
Ajay Modani, Co-Founder, Cookifi said, “One of the most important things when you are planning a party at home, be it a kids birthday, a get-together or day-to-day cooking, is food and there is a huge gap between high-volume caterers and regular cooks. There was no right platform or source to hire professional chefs or cooks for such occasions. Cookifi is using technology to make chefs and cooks more accessible to book on demand, with the ease of a tap.”
Cookifi has selected cooks listed on its platform through its strong on-boarding process, ensuring adherence to cleanliness standards and immediate escalation handling.
The company said it has a ‘Cook on Demand’ feature to cater to working professionals who want to book a cook as and when required at a click. The company said the opportunity is close to $20.6 billion in the top six cities of India.
According to Neha Singh of Tracxn, “We're convinced by Cookifi’s mission to organise a large addressable market in the unorganised sector. We see a growing appetite for an on-demand chef service as India’s millennials work longer hours than the previous generation, and they don’t have the time or inclination to cook an elaborate meal. Building a world-class customer experience is at the core of such a service, and we're confident that the Cookifi team will maintain it at scale."
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