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Endress+Hauser (India), an outfit of Switzerland-based instrumentation and process automation company, is betting big on water management under Smart Cities Mission, to grow its India business.
According to Kailash Desai, Chief Operating Officer, Endress+Hauser (India), the process measurement and automation industry, which offers solutions for measuring flow, level, pressure, temperature and providing (real time) data to optimise processes, is estimated to be at ₹2,500 crore in India.
Such solutions find use in industries like water and waste water management, food and beverages, life sciences, chemicals and oil & gas, among others.
Of the total industry, process automation in water (instrument is installed in water treatment plant) accounts for nearly ₹600 crore (approximately 24 per cent). “The government is promoting smart cities and as a part of the Mission, the focus will be on the quality and distribution of water. We see this segment growing by about 40 per cent in the next two-three years,” Desai told BusinessLine .
Endress+Hauser, which competes with companies such as Rockwell, ABB and Emerson, holds 19 per cent share in the process automation industry.
Tie up with civic bodiesThe company, which has a plant in Aurangabad in Maharashtra, has already worked for the Pune Municipal Corporation, Tiruchi Municipal Corporation, Tamil Nadu Municipal Corporation, Delhi Jal Board, Goa Municipal Corporation and Karnataka Municipal Corporation.
It is also in talks with civic bodies of cities short-listed under the Smart Cities Mission.
“A majority of India’s population live in rural areas where water quality is poor. We see a huge scope in this segment.”
Business growthEndress+Hauser’s total revenue from India is ₹1,500 crore. Domestic sales account for nearly 30 per cent (nearly ₹475 crore) while the remaining (nearly ₹1,000 crore) comes from exports to South-East Asian Countries, South Africa and Australia.
According to Desai, domestic sales would increase to ₹800 crore by 2020-21.
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