Fyn​d gets funding from Snapdeal’s​ ​former Chief Product Officer, Anand Chandrasekaran​

​Fashion portal ​Fyn​d has raised an undisclosed amount of funding from Snapdeal’s​ ​former Chief Product Officer, Anand Chandrasekaran​.

Rajiv Mehta, Chief Executive Officer of Arvind Sports Lifestyle Ltd., and Ramakant Sharma, Co-Founder of Livspace have also participated in the round. Fynd​ aims to use the funds to expand its operations and bolster its market leadership position as India’s first and largest online to offline e-commerce fashion marketplace​, the company said in a statement. ​

Fynd ​claims to be the only fashion e-commerce portal that is able to get the latest in-store inventories online much before any other e-commerce player. It optimizes delivery time by sourcing products from the outlets nearest to the customer.

Commenting on the funds received, Fynd Co-founder, Harsh Shah said, “Early last year, we completed the preliminary testing of our business model and were scaling up our business from Mumbai to nationwide. At that time we realized the need of expertise from industry majors who can actually guide us in building our product and also give us better industry exposure along with continuous feedback on our efforts. Around the same time, Anand, Ramakant, and Rajiv amongst others showed interest in our concept and the company and decided to help us in achieving our goals. Our major purpose of raising the round wasn't to gain more capital but to partner with stakeholders who can actually help us with their experiences and expertise.”

Fynd ha​s also​ launched a new feature called 'Fynd Store'​ ​providing retailers an opportunity to increase sales through omni channel user-engagement. The new feature enables brands to capture the maximum number of sales, build sustainable loyalty and benefit from cross-selling opportunities across different stores of the same brand.

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