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PC- maker HP plans to up the ante in the premium devices segment as it eyes a larger chunk in the ‘thin and light’ and gaming laptop categories.
For entry and mid-level devices, it is eyeing upcoming segments such as home-makers, video-bloggers, bloggers and a new generation of content creators.
According to Vickram Bedi, Senior Director, Personal Systems, HP Inc India, the company is eyeing an expanded presence in the premium devices with larger offerings and a set of complimenting accessories that are artificial intelligence and virtual reality enabled.
Focus on new form factor and device design is also being looked into. Sources say the premium category laptops, priced at $800 and above (upwards of ₹60,000) have seen a 65 per cent growth over the last 15 months, while the $1,000 and above PC market (upwards of ₹75,000) has grown by more than 100 per cent during this period. HP has expanded its OMEN gaming portfolio of laptops and desktops in India. The list includes the OMEN X laptops, desktops and a mixed reality headset.
“We will look to focus on the premium and gaming laptop segments in the coming days. But, this does not mean we will vacate any price point. The entry and mid-level markets are quite big too,” Bedi told BuisnessLine .
According to research firm IDC, HP continues to lead the Indian market with a 30.7 share in the overall PC segment.
Premium segment
The tech company also has an over 30 per cent market share in the premium categories that include both the $800 and above, and, $1,000 and above, laptop segments.
Sources attributed the growing demand for gaming devices and premiumisation of portfolio by users to the replacement purchases.
Moreover, an increase in discretionary spending and attractive consumer financing schemes have provided a strong impetus to premium devices such as gaming notebooks.
Incidentally, these two segments are driving the laptop growth story in India.
Bedi admits that growth has been comparatively slow in the entry and mid-level segments, and this is where HP is eyeing a host of new users.
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