Fashion e-tailer Jabong, which was acquired by arch rival Myntra a few months ago, has witnessed a 50 per cent growth in net revenues in October, according to the company. Jabong was one of the first fashion portals to be launched by German investment fund Rocket Internet.

It also claimed to have closed October with the first ever positive unit economics month, becoming only the second online e-commerce company in India to do so after Myntra.

“October saw month-on-month growth of 50 per cent in net revenues as well as a surge in customer satisfaction scores," the company said in a statement.

It further added that the positive gross profit was propelled by revenue growth and fulfilment cost reduction. Also, it has been accompanied by a 50 per cent surge in customer NPS, a measure of customer satisfaction.

Generally, the month of October is the biggest and most important month for all retailers as revenues almost double due to festivals such as Diwali and Dusherra. All the retailers come out with huge sales during the period.

Jabong witnessed a 40 per cent increase in app installations, while the new customer base has been growing. The increase in new customers was propelled by the launch of the new festive campaign.

Jabong CEO Ananth Narayanan said, “Jabong has witnessed a strong turnaround. I am delighted that revenue growth is back on track, margins are getting better and the customer experience has significantly improved. Synergies with Myntra as well as cross-learnings between the companies have helped accelerate customer acquisition and better customer experience.”

Jabong also saw the return of over 1,300 marketplace sellers online. Two marquee brands of Myntra, 'All About You ' by Deepika Padukone and 'Roadster ' were also launched on the platform. Other new brands on the platform include Lee Cooper Apparel, Blackberry’s, Indian Terrain, Biba Kids, Jealous 21, Indigo Nation, John miller, Scullers, Urban Yoga and Rig.

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