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Chinese tech company LeEco has seen a surge in demand with festival season sales — not just for mobile phones, but for its large-screen television sets — across e-tailers Amazon, Flipkart and Snapdeal. Offerings were also put up on the company’s portal, “lemall.com”.
In fact, the company has already run out of stock for the three TV sets — a 55-inch and two 65-inch offerings — that it introduced in India a few months ago. Orders have been pre-booked.
In terms of TVs, LeEco had priced the offerings at ₹60,000 for the 55-inch one while the other two (65-inch offerings) were priced at ₹100,000 and ₹140,000.
According to Atul Jain, Chief Operating Officer — Smart Electronics Business, LeEco India, around 1,800 TV units and 200,000 smartphones were sold during the five-day festival sale period across the three e-tailers and its own site, “lemall.com”.
“Smartphone sales have been as per our expectations and we are almost out of stock across the three models. In the case of large-screen TVs, we have exhausted our stocks and there is a 50 per cent pre-booking,” he told BusinessLine . Orders to replenish stocks — for TVs and mobile phones — have already been placed. By this month-end, mobile phone stocks are likely to be replenished.
LeEco had put up three of its smartphone offerings — Le 1s Eco, Le 2, and its flagship offering LeMax 2 — during the five-day sale period.
“In terms of device movement, we are happy. Higher movement was always towards lesser priced offerings. But what we noticed were people looking for upgrades,” he added. This incidentally explains the popularity of mid-range priced devices (₹8,000-15,000) for the industry, in general.
Targeting ‘half a million’According to Jain, LeEco is now targeting the “half a million a month” mark over the next six months.
Average sales per quarter currently stand at around 5,00,000 units.
“We had targeted similar numbers by Diwali,” he said.
The company has also applied for re-branding its handsets. Currently, smartphones in India are sold under the ‘Letv’ logo. Once re-branding is done, the phones will be branded as ‘LeEco’. In China, it already sells smartphones with the LeEco brand and TVs as Letv.
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