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Chinese mobile manufacturer Transsion Holdings with brands like Itel and Tecno, on Thursday entered into a joint venture agreement with Spice Mobility, to strengthen its foothold in the world’s fastest growing mobile market.
This partnership aims to revitalise the ‘Spice brand’ by cross leveraging both organisations’ strengths to offer a simple, yet, an all-new powerful and rich digital experience to the young generation of India, the companies said.
The new Spice brand portfolio will offer stylishly designed devices catering to the needs of the Indian youth, they said.
“It is a matter of great pride for us to actively contribute to the growing mobile phone ecosystem in the country. With Transsion’s success in India over the past year, this JV is a win-win situation for both the groups,” Lin Qin, Vice-President, Transsion Holdings, said.
He said the company is exploring various strategic opportunities by building on each other’s strengths such as wide distribution strength, understanding of the Indian consumer and a comprehensive portfolio of quality products.
“After massive acceptance of the brand, Itel and successful launch of Tecno in India, we are embarking on a new journey with the launch of the new ‘Spice’ brand. Our aim is to translate the company’s global success by designing easy to use products that cater to the local consumer preferences and social milieu,” he said.
With this, the Spice brand unveiled its new brand identity and philosophy – “Make Sharing Better” with Spice. In line with the new brand identity, Spice brand will enable the users’ to create and nurture the social connections by sharing content that is enjoyable for them, the company said.
“As a strategic partner, we believe this combines Spice’s legacy strength and Transsion’s global leadership to bring a whole new mobility experience to our consumers. This JV is a commitment towards furthering digital inclusion in India, assuring high quality products and services to one and all, thus democratising innovation and technology,” Dilip Modi, Executive Chairman, Spice Mobility, said.
The product portfolio comes equipped with easy to use features that are designed especially to promote a superior digital experience, thereby making ‘sharing’ fun, the company added.
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