After its launch in Mumbai, Ola on Monday launched the luxury category ‘Ola Lux’ in Delhi NCR.

Ola Lux will feature high-end luxury sedans and SUVs such as Jaguar, Mercedes, Audi, BMW, Toyota Camry and Fortuner among others.

The service will be available on the Ola app at a minimum fare of ₹200 at ₹19/km. A ride time charge of ₹2 per minute is also applicable, the company said.

“Delhi NCR is home to several top industrialists, bureaucrats and young professionals, who value the luxury experience. Ola Lux brings superior in-cab experience with unmatched style and comfort, at the touch of a button,” said Raghuvesh Sarup, Head of Categories and Chief Marketing Officer at Ola.

Ola Lux is currently available in select areas across Delhi NCR. Features such as driver details being displayed upfront, SOS button, AutoConnect Wifi, live tracking and seamless payment using Ola Money will continue to be available on Ola Lux, the company said.

‘Auto-Connect Wi-Fi’, available on Ola Lux, is a proprietary experience from the company’s ‘Innovation Labs’ and allows users to automatically connect to 4G Wi-Fi in an Ola cab without having to enter credentials every single time.

Also available on Ola Prime, this feature provides users with a one-time authentication on their phones to use Ola Wi-Fi on their devices without having to key in login credentials and passwords in subsequent rides, it said, adding that the company has also plans to make it available across all its other categories including Micro, Mini and Auto-rickshaws available on the Ola app.

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