Hyderabad-based SillyMonks, a digital and entertainment start-up, has raised Rs 3 crore from investor Sreenivasa Reddy Musani. The start-up plans to introduce new digital media avenues.

“We are planning to launch six web series properties on their YouTube channel SILLY TUBE,” Sanjay Reddy, founder and Managing Director of SillyMonks, said.

The MuddapappuAvakai series produced by SillyMonks Network and Pink Elephant Pictures launched actor Chiranjeevi’s niece Niharika into acting career. It attracted huge attention from Telugu viewers.

"We have over 650 YouTube Channels with original content. We are looking at adding more content and options to brands and agencies eager to connect with the critical and growing digital demographics in the online and television market space,” he said.

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