Tata Teleservices on Thursday launched its mobile device management solution in the Indian market.

The MDM service ensures a secure access to official data and emails over mobile devices, data recovery in case of theft/ lost device scenarios, management of tablets and smart phone devices across multiple Operating Systems (OS). The offering will be available on a monthly rental model as well as a fixed upfront payment model.

Speaking on the launch of MDM, Prateek Pashine, President - Enterprise Business, Tata Teleservices, said: “Enterprise mobility is the need of the hour today but it comes with a host of challenges. With more employees accessing company information on mobile devices, the challenge for CIOs has increased significantly. Most organisations have made sizeable investments in terms of securing access to company information through laptops and PCs and are exploring ways to secure data and applications on the mobile phones and tablets. In these days of BYOD, a device management that works across handsets, operating systems and service providers and easy to configure is the need of the hour, and Tata Docomo’s MDM does just that.”

The solution is targeted at industries which employ a large mobile workforce or permit employees to access company information over their mobile devices such as Banking, Financial Services and Insurance (BFSI), Manufacturing, FMCG, Retail, Government, Pharmaceuticals, Logistics, ecommerce and Market Research.

According to research report by The Radicati Group, Inc, The worldwide revenue for the EMM market will total $1,760 million by year-end 2016.This figure is expected to grow to over $4.5 billion by year-end 2020. This represents an average annual growth rate of 27% in the next four years.

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