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US-based FitBit, which offers a wearable device that tracks fitness- and health-related data, plans to double its operations in India by year-end. The company, which launched operations in India last year, has a presence in 500 retail outlets nationwide.
Addressing media persons here on Thursday, Manisha Sood, Country General Manager – India, Fitbit, said that as lifestyle diseases such as diabetes are on the rise in India, people are becoming more tech-savvy. “We find this opportunity a perfect fit for FitBit,” she said.
According to Sood, one of the major drivers of this growth is the increase in health consciousness propelled by marathons that are happening across metros. “We see many runners buying FitBit,” she said. This makes metros like Chennai, Bengaluru, Hyderabad, Mumbai and Delhi the potential markets for the company.
“In Chennai we are present in 30 outlets and are planning to increase it to 60 by year-end,” she added.
The $1.9-billion company produces eight types of wearables and a weighing machine. It has a market share of 88 per cent in the health tracking category worldwide, and its share in India is growing as well. Prices range between ₹4,500 and ₹25,000.
Wellness programmes“We are planning to start corporate wellness programmes, where we will partner with Indian companies to ensure employee wellness. This will be rolled out by this year end,” said Sood.
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