TripHobo has secured $3 million in second institutional funding led by global venture capital firm Mayfield and existing investor Kalaari Capital.

The funds would be used to primarily invest in R&D, talent acquisition, scaling content, and technology integration with the travel ecosystem.

This is the second round of funding for TripHobo in the 12 months after a Series A round in July 2014, the company said in a statement.

TripHobo is a visual algorithmic trip planner which allows users to choose where they want to travel, suggests attractions, helps plan each trip day in detail and make bookings for the same through the platform.

At the backend, it runs an algorithm to optimise the trip, taking into account travel distances, open and close timings, and preferred mode of transportation, among others.

rajesh.kurup@thehindu.co.in

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