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TripXOXO, an online destination for travellers, has entered into a tie-up with e-payment processing company CyberPlat for content distribution across India.
TripXOXO has over 25,000 tours, activities and experiences available for booking from over 140 countries.
With this tie-up, TripXOXO will be able to reach out to CyberPlat’s potential customers - families, solo travellers, couples, small groups and business travellers - through CyberPlats network of distributors and channel partners across the country.
This association will help TripXOXO increase its market penetration and increase sales volume.
Heena Akhtar, Founder, TripXOXO said: "With CyberPlat we will get a nationwide distribution channel for our products. Every neighbourhood will have an authorised partner where customers can make the bookings. We will also have the facility for offline payment collections which will make the booking process easier, especially, for customers who like to pay in cash. Through this association, we will have a wider reach and our customers will get an easy access to our gamut of products and services.”
CyberPlat’s network currently services more than 300 partners and reaches out to over 500,000 touch points in the business-to-business and business-to-customer space covering retail networks, online websites, mobile-based businesses, kiosks, and cash desks among others both in rural and urban India.
Alok Jha, MD, CyberPlat India, said: “Almost 41 per cent of travel gross bookings takes place online today, with the increasing Internet and mobile Internet penetration rates playing a vital role in the Indian online travel market growth story. It is estimated that by 2020 almost all travel related transactions could happen online.
“This makes our services thoroughly viable for TripXOXO as our products enable our channel partners and consumers to enjoy seamless transactions. Our retail partners will also have a new, exciting range of services for their customers with this association. They can now book nearby attractions, amusement parks, activity tickets," he added.
rajesh.kurup@thehindu.co.in
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