Financial Daily from THE HINDU group of publications
Sunday, Oct 09, 2005
Financial Daily from THE HINDU group of publications Sunday, Oct 09, 2005 |
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Investment World
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Two/Three Wheelers Marketing - New Products & Services Hero Honda woos the fairer sex
Hero Honda has showcased two new products, Pleasure and Achiever. The Pleasure would be the company's first foray into the fast growing scooter segment and is targeted at women; Hero Honda, which has for long left out the fairer sex, now seeks plug the gap in its customer profile. It is yet to announce the prices for Pleasure, which will be available in the market from November. Hero Honda has kept women in mind while developing the scooter; it has incorporated a self-start and tuff up tube technology in the tyres. The scooter is also expected to be lighter. A 102-cc four-stoke engine powers the Pleasure, which puts it in the Wave and Activa league. Following the poor response to Ambition, Hero Honda is to roll out another bike, Achiever, in the 150-cc segment. It would be launched at an introductory price offer of Rs 47,900. The Pleasure and Achiever are expected to deliver mileages in excess of 50 kmpl.
Alagappan Arunachalam
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