Financial Daily from THE HINDU group of publications
Sunday, Oct 16, 2005
Financial Daily from THE HINDU group of publications Sunday, Oct 16, 2005 |
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Investment World
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Cars Marketing - New Products & Services New City
Honda has launched an upgraded version of its sedan — City. It also plans to roll out its luxury sedan Civic next year. The upgraded version christened City ZX would be available in four variants, with prices ranging between Rs 6.71 lakh and Rs 7.99 lakh. The City ZX is longer than the earlier model by about 80 mm; it is also wider and taller and provides more space. Integrated footrest at the rear, height adjustable drivers seat, adjustable steering with tilt, powered door mirror controls, knob adjustable headlamp and a 500-litre trunk space speaks of convenience and comfort. Customers have six shades to choose from, including two new ones: Alabaster Silver and Galaxy Grey. Honda is offering an exchange bonus on purchase of the City ZX. Citing higher freight and input costs Honda has priced the City ZX higher than the earlier model by Rs 16,000-80,000.
Alagappan Arunachalam
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