Financial Daily from THE HINDU group of publications
Sunday, Dec 25, 2005


Investment World
Features
Stocks
Shipping
Archives
Google

Group Sites

Investment World - Cars
Marketing - New Products & Services
Columns - Auto Focus


The new City goes to town

S. Muralidhar

HONDA'S entry into India will always be remembered for the astute choice and timing of its product. The City may have been debuted a bit early for a market which was then in the early stages of maturity, but with clever packaging and technological superiority it quickly captured a lot of hearts.

Of all the earlier City variants, the most coveted was the VTEC. With its peppy, powerful engine and exclusive add-ons such as the twin exhausts, the VTEC was an aspirational car even for other sedan owners of that time.

But, unfortunately, Honda decided to drop the VTEC version from its portfolio, when it brought in the new variant of the City. Expectedly, this variant, with the much lower powered i-DSI engine, faced a lot of flak for what was termed a let down in the performance department. Many wondered why Honda could not have retained the old City and introduced the new one under a different name, as anyway the latter did not quite match up to the former's very likeable characteristics.

Honda had retained the City badging simply because of brand recall and reputation that the car had built up over the years.

However, despite what auto enthusiasts had to say to the contrary, the new City turned out to be the most focussed and practical car in the premium mid-size segment. Importantly, it was also the most fuel efficient in the segment, a trait that most sedan buyers appreciated then, and continue to. So, despite the criticism, the new City has grown to be the leader in the premium sedan segment and Honda has had the last laugh.

But somewhere in the back of our minds we were hoping that Honda would re-introduce the VTEC engine in the new City too.

After nearly two years since the launch of the new City and after we had almost given up hope, Honda has rolled out the new City ZX VTEC. Whatever it was — potential product fatigue, customer demand or competitive pressure — that drove Honda to bring back the famed, superior engine technology, the bottomline is VTEC enthusiasts will have a treat on their hands.

Recently, Honda Siel Cars India refreshed and upgraded the City's looks and interiors. The new City ZX (non-VTEC variant) continues to feature the i-DSI engine, but some of the difficult-to-like exterior design lines of the earlier variant have been reset to give the car a more well-proportioned and less cab-forward profile. Along with that change, the car has been launched for the more power hungry and less fuel-efficiency conscious customers.

The car is not the same old package in a new mould. There are a number of differences between the original and the new. The most obvious is the engine's character and performance. While the pre-2003 City VTEC version almost had an impatient, brawny and hungry-for-speed character, the new VTEC has a more measured, capable, and yet mature, disposition.

The new VTEC is more predictable and also less likely to leave the city-based driver frustrated with a hefty fuel bill. Honda has retuned the VTEC's performance characteristics to suit the kind of driving that it is likely to be put to most of the time — that is, in crawling traffic on crowded city roads. But, at the same time, all of the engine's 100 horses will be available to flog on the highway.

Essentially, what Honda has done is to endow the engine with the VTEC technology's performance benefits, but at the same time keep gear ratios, engine mapping and tuning at levels that can further aid the VTEC's inherent fuel-efficient performance. So, yes, the new VTEC may not have the kind of aggression that the older one was known for. But the new one will beat the old in fuel-efficiency; about 10 kmpl (in-city) for a performance-oriented sedan is no small number.

However, tuning the new City ZX VTEC for squeezing mileage out of it has meant that the raw, unbridled peak power of the car cannot be experienced. Floor the throttle in the new VTEC and there is a lull before the engine kicks in. But this mild sluggishness is only evident in the first two gears. Once the engine revs beyond the low band, the surge in power is far more linear and seems to be delivered in double-quick time.

The car surges forward and has enough juice in it even while in the overdrive gear slots. Floor the throttle while cruising at 100 kmph in the fifth gear and the rush forward will delight even the die-hard performance enthusiast.

The City ZX VTEC also has other exclusive features that distinguish it from its i-DSI twin, which include the front and rear fog lights, alloy wheels, chrome exhaust finisher, opti-tron instrument panel, 2-DIN music system, brushed aluminium panels for the centre console and chrome-plated knobs for the air-conditioner vents and glove box.

These features are in addition to the changes that have been made to the City ZX over the previous variant.

Overall, the new VTEC engine and the smooth shifting five-speed, Honda gearbox will still delight users who appreciate power and performance. Despite the mild lowering of performance characteristics, the buyer will find the fuel-efficiency bargain a pay-off in the long run.

We only wish that the car was priced more attractively. At Rs 8.16 lakh, the City ZX VTEC is Rs 1.25 lakh more than its i-DSI counterpart.

More Stories on : Cars | New Products & Services | Auto Focus

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page



Stories in this Section
Micro Inks: Reject


Quintegra Solutions: Reject
Airtel pre-paid with lifetime validity
Special fares from Kingfisher
Overseas offerings: The capital Nirvana
Bond with caution
Leveraging India Inc's investments
Lessons from Yes Bank IPO scam
PruICICI Income Multiplier: Hold
Sundaram Select Midcap Fund: Invest
Kotak Contra: Hold
On tax benefit aspects of ELS funds
SBI Mutual launches Blue Chip Fund
Franklin India Prima Fund
Fundview
Fidelity to launch tax-saving fund
Tata Steel: Buy
BHEL: Buy
Bajaj Hindusthan: Hold
Thomas Cook: Hold
Tamil Nadu Newsprint: Buy
VisualSoft Technologies: Buy
Vijaya Bank: Buy
Query corner
SBI to correct ahead of uptrend
Critical levels beckon Nifty
Focus of the week
Keyless entry is better than central locking system
The new City goes to town
VTEC at work
Price hikes galore
More satisfied customers
TVS unveils Apache
112-cc Discover launched
Tata AIG Nirbhay Life
Santa Claus effect
How to trade in demat mode
Volatile trend likely in the Nifty
Options guide
Limited period rate hike offer SBM
`We are in the first phase of modern retail'
No exemption on LTA used for foreign tours
Taxing capital gains
Tax refunds credit through ECS
The long and the short of it


The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | The Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Copyright © 2005, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line