The Hindu Business Line : A plusher Endeavour

Ford India has launched a new freshened version of the Endeavour, its premium sports utility vehicle. Based on emerging customer demands, the new Ford Endeavour variant has plush leather seats and door trim inserts that enhance the plush-ness of the interiors. Other additions to the interiors include a new in - vehicle entertainment system — a high-end, Kenwood-brand, iPod-compatible MP3 player that has been introduced as a standard package.

Ford is hoping that the Endeavour, currently the market leader in its segment, with its new luxurious interiors will be a serious alternative for customers considering a high-end luxury car. Orders can now be placed for the freshened Endeavour across dealerships in India.

The Endeavour continues to be priced at Rs.13.9 lakh (ex-showroom Delhi) for the 4X2 variant and Rs.14.8 lakh (ex-showroom Delhi) for the 4X4 (four-wheel drive) variant. Special features in the Kenwood system which offers MP3/ WMA/ AAC playback formats, include a 64-colour LCD with blackout function, rotary encoder and jog control knob for easy operation, and a handheld remote-control.

The Endeavour is based on the Ford Ranger pick-up platform and is also sold in the Thai market as the Ford Everest.

The Endeavour can seat seven passengers and comes packed with luxury features such power windows, power and tilt steering and personalised dual air-conditioning with independent controls for front and rear seats. The sport utility is powered by a 2.5-litre turbocharged and inter-cooled diesel engine.

S. Muralidhar

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