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Maruti tops in sales satisfaction

Maruti has once again topped the rankings in the J.D. Power Asia Pacific Sales Satisfaction Study 2006. The auto major has bagged the top slot for the third straight year.

According to the J. D. Power Study, Maruti outperformed other car-makers on all the six key parameters — delivery process, delivery timing, salesperson, dealer facility, paperwork and deal quality.

Skoda, which bagged 784 points on a scale of 1,000, was the only other player to rank above the industry average. The study further states that seven of the nine players considered improved their performance as compared to 2005. The study further states that the industry recorded improvements on all fronts except the deal parameter as customers expressed resentment over price hikes.

Alagappan Arunachalam

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