The Hindu Business Line : GM hard-selling the Optra

General Motors India has knocked off over seven per cent of the Chevrolet Optra's ex-showroom price and packaged other benefits for the car's buyers as part of a new promotion scheme.

Under the customer-friendly scheme `Total Peace Of Mind And Protection Offer', the Chevrolet Optra 1.6 Elite is being offered for a special price of Rs 7.24 lakh (ex-showroom, Delhi) against a normal price of Rs 7.81 lakh.

Additionally, GM India is also packaging other benefits under the scheme. To attract customers to the promise of low cost of ownership, the company is offering a three-year/60,000 km warranty coverage plus a free service and maintenance plan for three year/45,000 km (whichever is earlier).

This offer covers parts — brake pads, wiper blades, spark plugs, etc., — oil and consumables, thereby providing complete peace of mind to customers. This means that consumers need not incur service or maintenance costs on these high replacement parts and components during this period. That is not all. GM India is also offering a minimum assured buyback value for the car at the end of the three-year/45,000 km period resulting in total protection to the consumer.

A customer can, at his option, return the car to GM India and receive a minimum assured buyback value for his Optra at the end of the said ownership period. In case the consumer gets a better value outside or wishes to continue using the car after three years, he could do so .

This discount-plus scheme could be a good opportunity to check out this Pininfarina designed car that is sold in many markets globally, including the US, where it is sold as the Suzuki Forenza.

S. Muralidhar

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